You don't learn to walk by following rules. You learn by doing, and by falling over. Business opportunities are like buses, there’s always another one coming. Do not be embarrassed by your failures, learn from them and start again. A business has to be involving, it has to be fun, and it has to exercise your creative instincts. I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer. My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, ’Oh God, I’ve got to do this today.’ One thing is certain in business. You and everyone around you will make mistakes. I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are. I love the freedom of movement that my phone gives me. That has definitely transformed my life.