TikTok is an app that allows you to create and share short videos, usually featuring music in the background. At the time of this writing, it’s a top-15 free app on the App Store with massive adoption worldwide (especially India and Asia).

TikTok downloads
In the recent months, I’ve started to get more and more active on TikTok because really I believe in its potential. 

I see it as much, much more than just little kids dancing and lip syncing on their phone. 

TikTok provides a framework that makes it easier for people to create — especially if they don’t know what else to do.

And these creators are starting younger than ever before.

When TikTok was still Musical.ly, it was the first real social network that reached an audience of first graders. It makes sense, since devices like iPhones and iPads have started reaching younger and younger people.

But the fascinating part is, TikTok is making it easier for them to become content creators. It 1) allows them to create content that they would not otherwise be able to make as easily on their own, and 2) gives them a framework they can play or create within.

For example, the TikTok app gives people tools like filters, control over video speed, access to professional audio and more. Even if you’re not the best lip-syncer, you can still create something fun on TikTok with a music background.

It’s similar to what Instagram did for photography — through filters and other photo editing settings, Instagram made it easier for people to create and distribute photos.