We imagine a local Filipino business community built around quality products and services and trustworthy connections. We also believe in technology as a tool that can help people, regardless of socioeconomic status, make a living. There must be an intention to bridge consumers to local entrepreneurs whose products need exposure to the right customers. We intend to help consumers go beyond purchasing and use the power of technology to establish a business of their own – to become consumer-entrepreneur. Through e-commerce, we believe all these are possible. E-commerce is immensely growing in the Philippines. The value of trading consumer goods online in the country has grown 83% to $3 billion within just 4 years and is expected to hit $12 billion by 2025. With 76 million active internet users in the Philippines, we have no doubt in the viability of the industry. This proves that there’s a huge market – driven by a growing middle class of tech-savvy spenders and the convenience of digital shopping2 – for local producers. Doing business online, whether you are a seller or a buyer, you operate on the primary basis of trust that can be further strengthened with a dependable network and a reliable platform. We must envision network and entrepreneurial mindset to become the people’s means toward improving their financial capacity and be our contribution to strengthen the local economy. Moreover, e-commerce is beneficial to small entrepreneurs in Asia. By providing new business opportunities and access to a larger market, e-commerce can boost private consumption and investment. It also provides better access to a wide range of products and services at a lower price, and may therefore boost consumption. Interestingly, a major factor driving e-commerce growth in the Philippines is the Filipinos’ huge interest in goods from abroad. An obvious opportunity would be to offer products that Filipinos do not have access to locally. But we believe in LOCAL. Putting a spotlight on local producers and connecting them with consumers within an online social network will build a community that will help the local economy thrive. In addition, we acknowledge the value of social media in the buying behavior of Filipinos. Prolific users of social media and mobile devices, spending an average of 4 hours and 12 minutes a day on these online communities, Filipinos themselves are the perfect market for the promotion of local products sold online. Learning from a literature, there are 7 brief reasons why we have to support local: 1. Local businesses are more likely to utilize local banks, service provider and farms- its value chain! 2. For every 5,000 spend at local business, 3,400 stays in the community. 3. Independent retailers return more than three times ti community. 3.Small business employs 65% of locals. 4. Its shall boost local economy 5. Local businesses are owned and operated by our own neighbors 6. Local business are more accountable to their local communities and donate more. 7. Local businesses have smaller carbon footprint than larger companies. Therefore, Support Local! -fin-
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