The social enterprise is encouraging buyers of its fresh produce from local farmers to help donate crates of vegetables to help local jeepney drivers who have lost their source of livelihood amid the COVID. 

Founders Ace and Andie Estrada are hopeful that takers will find a good deal in the purchase two crates with 20 kilograms of vegetables at the cost of Php 999.

Rural Rising PH will split the vegetables evenly between two crates, 10 kg. for the donor’s household and the other half to a jeepney driver’s family.