How to Increase Your Pageviews Per Visitor
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A lot of webmasters are interested in improving the web pageviews of their website.

However, most don’t know where to start.

In this blog post, we’re going to take a look at what can be done to improve the pageviews of your website.

We’ll go through a number of strategies for increasing pageviews. There may even be some techniques that you haven’t even heard of before.

By the end of this blog post, you’ll have an incredible overview in terms of what needs to be done to boost the pageviews on your site.

Let’s begin! 

Create great blog content and make sure it is optimized
Though there are many tactics that you can rely on when it comes to improving pageviews, what matters most is the quality of the content you have on your site.

The better the content on your site, the less that you have to convince people to click around or naturally up your conversion rates.

Think of it like a book.

The ‘pageviews’ of a book will be higher if the book is good.

If the content of the book is no good in the first place, hype or an awesome book cover won’t be enough to get someone to read through to the end.

So, you need to treat your website the same way.

Make sure that you put effort into creating great blog content, above all else. Otherwise, the average reader isn’t going to want to invest their time in pouring web pageviews over your web site. 

Doing so will also make everything else we’re going to cover more effective and easier to pull off.

If you’re interested, I’ve covered here and here how you can create effective and relevant content.

You’ll also want to make sure that you’ve done some basic search engine optimization for your content, too.

This will make it easier for you to rank relevant content in search engines.

You can use a plugin, like Yoast SEO, if you want to improve the optimization of your blog content.

Now that we’ve got that covered, let’s explore the first thing that you can do to improve pageviews.

Create evergreen content
Another way that you can improve pageviews is by placing a focus on creating ‘evergreen’ content.

This is blog content that will still be relevant for months, and perhaps, even years to come.

A lot of blogs find that it is their evergreen content that brings in the majority of their web page views and steady search engine and social media traffic.

In some cases, you can even turn an existing blog post into something that is evergreen.

Benjamin Brandall managed to increase page views by 468%, by doing just that.

Evergreen content generally tends to fare better in the search engine rankings because it naturally attracts a lot of links (and, therefore, authority) over time.

In most cases, evergreen content is relevant content that is a ‘one-stop’ resource for a certain topic.

You don’t have to do something as extensive as my ‘Guides,’ but you do want to create something that is in-depth and highly informative if you want to generate page views.

‘How to’ blog posts tend to fit these criteria well.

If you want to really corner a section of the internet with an evergreen blog post, try and niche down what you’re looking to create.

You may want to take a look at the majority of unique visitors that are coming to your site and work out what they’re primarily trying to learn about and get better at in order to raise web page views.

You can do this by using Google Analytics and analyzing unique visitor data.

Once you have that information, you can then create a resource for just those people.

Alternatively, you might want to take a look at your existing customers and figure out what they searched in order to find your site and what relevant content encouraged them to get in touch with you and buy from you.

You can then use that information to create evergreen content that matches the criteria you unearthed above – creating relevant content that appeals to people who are likely to become customers of your business.

Creating a great user experience
You can also improve web page views by improving the user experience of your website.

This might sound like a strange thing to work on if you’re looking to improve pageviews.

But, it all makes sense, when you take a look at one of the things that fundamentally influence pageviews in the first place.

And that is…people will want to use your website more if it is easier to use.

Think about it – don’t you want to spend more time on a website that has a great user experience?

And so, if you look at it from that perspective, it is clear to see how improving website user experience can lead to more web page views.

Knowing that – what can be done in order to improve user experience?

One of the first things that you can do is to make your website load faster.

People are becoming increasingly accustomed to things that are quicker.

If your website lags behind this trend, unique visitors won’t have much mercy and they’ll just click the back button.

That might sound harsh, but, unfortunately, that’s just the way that it is.

One study found that a one second delay in load time can reduce conversions by 7%.

Thankfully, improving the load speed of your website is not all that difficult. And, with a few tweaks, you can definitely make some easy changes in the page load speed.