The BTS “Dynamite” video had about 98.3 million views in the 24 hours after it went live on YouTube, easily exploding the old mark. That left it just shy of hitting 100 million views, a goal many among BTS’s extraordinarily passionate fanbase (aka BTS Army) had been hoping the video would achieve. “Dynamite,” the group’s first song entirely in English, hit the No. 1 trending spot on YouTube globally within 12 hours of its debut. The video also notched a record for most-viewed YouTube Premiere with more than 3 million live concurrent viewers, YouTube confirmed to Variety. YouTube’s 24-hour views metric has become a yardstick in the music business for bragging rights and promotion. In response to some promoters gaming the system, YouTube changed its methodology for YouTube Music Charts in September 2019 to no longer count paid advertising views in 24-hour counts, which it said was to best reflect authentic fan engagement. Note that BTS has previously held the 24-hour views record several times, most recently with the April 2019 release of “Boy With Luv” featuring Halsey (74.6 million views in the initial one-day period). The “Dynamite” vid was directed by Yong Seok Choi of production firm Lumpens, who also helmed “Boy With Luv.”
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